How we approach our work

The things we build for you are yours. We will always build a solution so that you can pick it up and take it to whatever service provider you want. Even if you sign up for a maintenance plan with us, we won't lock anything of yours down so that it's useless if you take it elsewhere. If you need a specific platform or service for your site, we will work to make the content as easy to decouple as is possible.

The things we build are for your needs, your budget, and your goals. If we can't do something at the budget you have, we'll offer alternatives. We'll respect platform choices you already have made (for example, we won't rush to get you off Wordpress unless you ask us to). We don't take incentives from providers or services to nudge people towards them.

User Experience is much more than how something looks. It's how it performs. How it responds. Nothing drives a potential customer, client, or audience away as easily as a slow site that is bogged down with a ton of add-ons and information-harvesting trackers, or a site that has no clear organizational standards and buries important information below long scrolling pages that only exist so that pictures can "slide in" as you scroll. Good user experience is one of the most powerful tools for attracting and retaining visitors, and that benefits both you and your audience.

We think Generative AI doesn't solve the problems that we care to solve. It is certainly capable of generating large volumes of code quickly, and sometimes that code seems superficially correct, but it can also output absolute garbage and usually the only way to know which is which is to have it reviewed carefully and vigilantly by an expert... At which point, you might as well have had said expert build it in the first place. Generative AI does not think. It cannot know things, and it certainly can't understand your website needs and creatively find the best solution.